Indmedica - India's Premier Medical Portal - Cyber Lectures

 
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Displaying 161 through 170 of 208 Cyber Lectures

Marketing of Hospitals in the Modern Era - Vivek Shukla
India is witnessing an era where new hospitals are being built at a pace like never before. There are exciting challenges that these hospitals are facing while they are being commissioned. One daunting task that every hospital, new or ol...

Occupational Hazards - Dr. A. Malik
Powerpoint Presentation: Occupational Hazards Dr. A. Malik has prepared a Powerpoint presentation entitled “Occupational Hazards”. To access this presentation, please click here (1,410kb). For a lighter PDF version, please cl...

Traumatic Paraplegia - Dr Raj Bahadur, Dr Mohinder Kaushal
Modern Trends In Orthopaedics The history of broken spine with paralysis of limbs is bleak. There was no hope of reversing paralysis due to spinal cord injury. The hopelessness and helplessness experienced by patient and doctor until the...

Functional Electrical Stimulator for correction for drop-foot - S. K. Sabut
Functional Electrical Stimulation: Opportunities In Clinical Application For Correction Of Drop-Foot Abstract: Electrical stimulation has been sporadically used in the treatment of hemiplegia. Reported benefits include decreasing spastic...

Barriers to purchase - Vivek Shukla
There is an old saying- ‘I live in a box which is in a tunnel, which is under the sea. If you want me, find me.’ Barriers to purchase, as the name suggests are the various barriers that the consumers have to overcome in orde...

High Involvement Businesses - Vivek Shukla
Anything that required a higher amount of involvement in terms of money and risk is a high involvement business. Hospitals are a high involvement business. Buying a match box may be one the lowest involvement decisions a customer will ev...

Lessons From A Salesman - Vivek Shukla
Everyone is selling something or the other all the time, and even a doctor sells the idea of a healthy life to his or her patients. Therefore, it is imperative to learn what effective salesmanship is, says Vivek Shukla Sales is no longer...

Customer Delight is the Key! - Vivek Shukla
People choose one hospital or doctor over another based on how they are treated as human beings than any other parameter Let me give you a secret for marketing of services. It is more about the experience and emotion than it is about the...

Yield Management - Vivek Shukla
This month, let me talk about yield management. This is a concept which is widely used by the airlines industry. In a way, we can copy it in the healthcare scenario as well. The airline calculates the revenue a particular flight will gen...

Virtues of Brevity - Vivek Shukla
Do you indulge in self praise? Well, once in a while, most of us do. We want to tell others about us else they may make a wrong impression. The same logic goes while we want to tell them about our hospital and its services. If you have b...

Displaying 161 through 170 of 208 Cyber Lectures