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Displaying 171 through 180 of 208 Cyber Lectures

What is Marketing? - Vivek Shukla
In the recent months I had the opportunity to speak at some conferences. While it makes me proud to be the youngest speaker in almost all the conferences that I go to, it also poses an intriguing challenge. Many people get confronted by ...

Chronic vs. One Time - Vivek Shukla
As a consultant, there are dozens various ratios and data that I have to analyze for my client hospitals. There is one ratio that has been gaining importance of late. This ratio is about the chronic patients visiting hospitals for regula...

An Innovative Marketing Idea - Vivek Shukla
Last week I met a doctor who runs a trust [apart from running his own hospital] in Mumbai. The trust is running a library which has earned the distinction of being listed in the Limca Book of Records. The library houses largest informati...

Medical Tourism - Vivek Shukla
Recently I spoke in a Medical Tourism Congress in Malaysia. It was a well attended conference with top industry leaders as speakers. I have brought a few points from there to share with you. Hope you will find them useful. • ...

Challenging Assumptions - Vivek Shukla
Of late I have been realizing that no progress can be made without challenging assumptions. All the progress we have seen in the world is because of some human being having the courage to challenge the assumptions. He did not fear the ri...

Need for Medical ethics - Dr Sheel Parihar,
For the last few years, society has witnessed a degradation in medical fraternity. It is true that there is a general demoralization of society, but the doctors have gone far from “Noble Profession” to commercialization. AS soon a a medi...

Integrated Marketing - Vivek Shukla
The world is raving of integrated marketing for some time now. I thought, why not research its relevance to healthcare marketing. It did not take any time to figure out that healthcare marketing is incomplete without integrated marketing...

Branding and Recruiting - Vivek Shukla
I was reading the daily newspaper with morning tea this morning. My eyes, by default, get stuck with any print which has any close or remote connection with ‘healthcare.’ A medium sized hospital in Delhi had placed an ad fo...

Message Prediction of Preeclampsia. How good is the estimation of levels of calcium, magnesium and lactic dehydrogenase as biochemical markers? - Dr Geeta B K
Objective: This study was undertaken to develop a predictive markers for preeclampsia using serum levels of calcium, magnesium, and lactic dehydrogenase as biochemical markers and to predict the severity of pre eclampsia. Study design: ...

Branding for Awareness Vs. Branding for Liking - Vivek Shukla
As a hospital, you have a limited opportunity to announce your services. The world today is awfully cluttered with messages. Hundreds of people are trying to draw your attention towards them every day. Newspapers, billboards, radio, TV, ...

Displaying 171 through 180 of 208 Cyber Lectures