An investment in human and material resources for an effective donor education, motivation and recruitment campaign will produce the following long term benefits for the service:
These resources include:
Staff and volunteers: A national or regional blood transfusion service may have a designated blood donor promotions officer or donor recruitment organizer who is responsible for organizing the donor education, motivation and recruitment programme.
In smaller centers and hospital blood banks, these functions are undertaken by blood bank staff, particularly nurses or senior lab technical staff.
In many countries, the national Red Cross and other NGOs play a major role in recruitment of voluntary donors.
It is also important to promote the participation of individual volunteer motivators, such as community leaders, teachers, social workers and other influential people in the community. They should be encouraged to use their particular skills, experience, position and contacts to reach potential donors.
Educational materials: such as leaflets, posters, films and videos play an important part in donor recruitment campaign.
Funds are required to cover:
It is therefore important to try to find additional sources of funding from the community to supplement one’s own resources.
Where a panel of regular voluntary donors has been established and there is an efficient donor records system, it should be easy to identify donors who are due to give another donation and who therefore need to be contacted and asked to attend the clinic.
Indicators of effectiveness include:
Dr. Deepika Chatterjee